In a groundbreaking move, Texas Longhorns quarterback Arch Manning has inked a deal with ride-sharing giant Uber, worth a staggering $700 million. The agreement not only cements Manning’s status as one of the most marketable athletes in the country but also showcases his growing business acumen.

A Family Affair
The Uber deal features a unique twist: a cameo appearance by Manning’s famous family members. His uncles, Peyton and Eli Manning, make a humorous appearance in the commercial, poking fun at their own driving skills.
“We’re thrilled to partner with Arch and his family,” said Uber CEO Dara Khosrowshahi. “Their enthusiasm and energy are contagious, and we’re excited to see how this partnership will help us connect with a new generation of riders.”
A Lucrative Partnership
The $700 million deal is one of the largest endorsement contracts in sports history. Manning will serve as a brand ambassador for Uber, appearing in commercials, print ads, and social media campaigns.
As part of the agreement, Manning will also receive a significant equity stake in Uber, making him one of the company’s youngest and most influential shareholders.
Manning’s Business Empire
The Uber deal is just the latest addition to Manning’s rapidly expanding business portfolio. The 20-year-old quarterback has already partnered with several major brands, including:
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Nike: Manning signed a multi-year deal with Nike in 2022, becoming one of the company’s youngest and most prominent endorsers.
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Gatorade: Manning partnered with Gatorade in 2023, appearing in a series of commercials and print ads for the sports drink brand.
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Panini: Manning signed an exclusive trading card deal with Panini in 2022, making him one of the company’s most valuable assets.
A Bright Future Ahead
As Manning continues to build his business empire, he remains focused on his primary goal: leading the Texas Longhorns to a national championship.
“I’m grateful for the opportunities I’ve had so far, but I know that my priority is still football,” Manning said. “I’m excited to see what the future holds, both on and off the field.”
With his Uber deal and growing business portfolio, Arch Manning is poised to become one of the most successful and influential athletes of his generation.
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