What does Notre Dame need in a general manager? Other college GMs explain an evolving job
As the University of Notre Dame searches for its next athletic director, a crucial aspect of the role has become increasingly important: the general manager position. With the ever-changing landscape of college athletics, the responsibilities of a general manager have expanded, making it essential for Notre Dame to find the right candidate.
The Traditional Role of a General Manager
Historically, a general manager in college athletics focused on:
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Scheduling: Coordinating games and events for various sports teams
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Budgeting: Managing the athletic department’s finances
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Compliance: Ensuring adherence to NCAA regulations
However, as the college sports landscape has evolved, the general manager’s role has become more complex.
The Evolving Role of a General Manager
According to current college general managers, the position now requires:
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Strategic planning: Developing and implementing long-term plans for the athletic department
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Revenue generation: Identifying and capitalizing on new revenue streams, such as sponsorships and licensing agreements
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Risk management: Mitigating potential risks, including liability concerns and reputational damage
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Communication: Serving as a liaison between the athletic department, university administration, and external stakeholders
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Innovation: Staying abreast of industry trends and implementing innovative solutions to drive success
“Notre Dame needs someone who can think critically and strategically, while also being able to execute on a daily basis,” said Chris McIntosh, athletic director at the University of Wisconsin. “The general manager role is no longer just about scheduling and budgeting; it’s about driving the overall success of the athletic department.”
Notre Dame’s Specific Needs
Given the unique challenges and opportunities facing Notre Dame, the ideal general manager candidate should possess:
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Familiarity with NCAA regulations: A deep understanding of the complex rules governing college athletics
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Experience with revenue generation: A proven track record of identifying and securing new revenue streams
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Strong communication skills: The ability to effectively interact with various stakeholders, including coaches, student-athletes, and donors
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Strategic thinking: A capacity to develop and implement long-term plans that align with the university’s mission and goals
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Catholic values alignment: A commitment to upholding the values and principles of the Catholic Church, which guides Notre Dame’s mission
“Notre Dame is a unique institution with a rich history and tradition,” said Jack Swarbrick, Notre Dame’s vice president and athletic director. “We need someone who understands and respects our values, while also possessing the skills and experience to drive success in the ever-changing landscape of college athletics.”
Conclusion
As Notre Dame searches for its next general manager, the university must prioritize finding a candidate who embodies the evolving role of a general manager in college athletics. With the right person in place, Notre Dame can continue to thrive as a leader in college sports, while upholding its commitment to academic excellence and Catholic values.